2024智能家居破局——开启智能家居定制时代
报告出品方：OI咨询从战略规划到品牌、营销与商业运营，我们以严谨的商业 逻辑与深刻的新世代消费者洞察，实现完整、有效、可行 的战略规划与品牌服务，帮助我们的合作伙伴把握致胜机 会，赢得市场地位。 我们聚焦于为国内生活方式领域企业提供专业支持，提供 以解决商业问题为导向的定制化服务。我们始终认为，中 国生活方式市场海阔水深，有着足够的增长性，正等待一 个个弄潮儿浮现其中。
在数字化、网络化和智能化的浪潮推动下，智能家居产业正迎来前所未有的发展机遇。智能家居市场规模持续扩大，技术 不断创新，产品日益丰富。从智能门锁、智能照明到智能家电、智能安防，智能家居已经渗透到家庭生活的各个角落。与 此同时，人工智能、物联网、云计算等前沿技术的融合应用，为智能家居的发展注入了新的活力。
在欣欣向荣之下，OI咨询也发现，智能家居的发展日渐尴尬——技术越发进步，但消费者却难以感知。智能家居所应带给 消费者的持续新鲜体验与先进能力经过近十年的发展就貌似见顶，定制家居作为极客男的炫技玩具与“有钱人”的装腔利器似 乎越发成为市场中的刻板印象，普通消费者要么浅尝辄止，要么兴味索然……各类玩家如何突破僵局？ OI咨询认为，重新审视智能与家居，深度理解生活方式，将创造出新的、真正的用户需求。这意味着，新赛道诞生，真正 揭开行业爆发的大幕。
【报告领取方式见文末】
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